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REGIMENT
When owner and creator of Regiment, told me about his latest venture; this tiny cafe tucked into the corner of Regimental Square in the heart of Sydney's CBD was a blank, beautifully constructed architectural canvas.
I could quickly catch the vision for Regiment's brand that the owner had envisioned. Once we had landed on a name for the eatery, we began working on what the brand would look like.
After multiple concepts, we landed on a fine-line, art deco-inspired logo that would look elegant in its environment on George Street and carry an equal amount of class as the high-level machinery used in the fit-out.
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