FIRST
SUMMER
The cotton garments in this collection have been pigment-dyed to achieve a subtle textured look, that is neutral in tone while delivering a washed, fresh summer feel.
First Summer brings a fresh, new and intentionally designed ‘understated’ look to their latest assembly. Heavily inspired by MID 90s streetwear and elements from the 70s; with warm, neutral and brown tones.
The Split Shirt, unique and intriguing at first glance. This garment features elements borrowed from 80s and 90s streetwear, including the woven polyester/nylon material and non-contrast zip. The Split Shirt is an oversized boxy fit inspired by the classic oversized button-up short sleeve shirt staple made popular in the 80s. The way that light is captured and reflects from this garment is truly unique, each angle a different look. The Split Shirt is available in two colour options, Burlap and Hazel.
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The Basketball Tank is constructed with a mid-weight loopback knit cotton/poly combination, the same material as the Split Shorts. It features reverse stitching on the front bottom right and a jacquard knit trim of the By The Creator emblem, both elements inspired by the classic Basketball jersey. The Tank is available in Hazel.
The Undershirt, a tight fit that magnifies every silhouette. Intentionally designed to achieve an understated, low key look, with the ability to be worn relaxed, dressed up or down, the Undershirt is a staple that has a place in any wardrobe. Inspired by mid 90s underground skate culture & providing a new take on the singlet by revamping this classic fit with a heavyweight, cotton and elastane construction.
Process
Initially, when designing the concept - I was toying with the idea of a curtain backdrop, something that looked surreal in contrast with the water.
I quickly realised that it was going to be harder than I thought to scout a location that would allow the large-scale use of water on-site, not to mention have facilities that could drain and fill.
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I ended up landing on a warehouse space that had a very easy going owner & rather than working with a freestanding backdrop with curtain, I opted for a suspended pulley system from the ceiling.
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The pulley system allowed us to make slight adjustments to the velvet backdrop, throughout the shoot and to ensure the curtain was taut.
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Once I had set all the facilities on set up and ready for hair, makeup, and models; we began to fill the water space with a fire hose.
The final result was an unbelievably fun day and a truly surreal feeling result.
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