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VINU
VitaInu is a crypto currency birthed out of Lithuania ( https://vitainu.org )
The creators of this coin wanted to create a clothing brand from it but still felt like a completely separate chain.
All garments are designed, produced and packaged proudly in Lithuania with zero labour work. The unique asset that this brand holds, is that this is the first clothing brand owned by cryptocurrency.
The zero labour component and being made completely on the ground in Lithuania; the client wanted these to be the main points to drive the branding.
We landed on a brand identity that felt authentic and raw, with organic fibres and materials and introducing hand-stitched elements into the packaging.
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