First Summer brings a fresh, new and intentionally designed ‘understated’ look, heavily inspired by MID 90s streetwear and elements from the 70s; with warm, neutral and brown tones.
The Author of Dancing Daughter, Susan Lambert, wanted this artwork to feel like a memory. Almost as if it was a sketch in a journal, capturing a beautiful memory, frozen in time.
Complete brand rebuild and full eCommerce website for Beach, redefining the brand identity and creating a scalable online retail platform.
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ORIGINAL ARTWORK CREATION
Repeat artwork designed exclusively for Siesta Club swimwear, developed to translate seamlessly across fabric and garment production.
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PRODUCT DESIGN
The Base Tee is a structured, lightweight tee with a boxy fit. It is a unisex style with elegant details, designed to feel like a basic tee with a flare of intentionality.
Our intention was to shape the campaign around children truly having a good time whilst wearing the collection, to capture the authenticity of children having fun.
One of my favourite designs, combining 90s streetwear with an elegant three-quarter length sleeve & a backless tie-up reverse, this piece is the perfect combination of taste and street.
The Outlaw Chop-Shop was designed to create an experience that paralleled that of a motorcycle chop-shop which is a place where stolen vehicles are dismantled so that the parts can be sold or used to repair other stolen vehicles.
Brand identity development for Chlorex, alongside a custom-designed fabric pattern created to translate the brand into a distinctive, production-ready textile application.
All garments are designed, produced and packaged proudly in Lithuania with 0 labour work. The unique asset that this brand holds, is that this is the first clothing brand owned by cryptocurrency.
The brief for this project was to capture a series of photographs of Bosstab's POS stands that are being used on the ground, for a series of case studies.
The brief for this project was to design a pair of slides took the popularity of the streetwear slide and design it in a way that would resonate with Industrie Clothing's demographic of buyers.
The Pleat Hood was heavily inspired by the silhouette’s torso of the classic 80s bomber jacket and combining with the lower back military-style elastic made popular in the 50s.
A brand identity design for capital management fund, 'Selah'.
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BRAND IDENTITY SEPHORA
Conference brand identity for Sephora’s 2024 conference, inspired by vintage French architecture and production, creating a refined and cohesive visual system across the full event experience.
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BRAND IDENTITY & ANIMATION
Brand identity, animation and art direction for Ecology of Play, creating a contemporary and organic visual approach that reflects the relationship between nature, play and child development
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CAMPAIGN CREATION / PRODUCT DESIGN
I designed the garments in First Spring intentionally with muted 'natural' tones pulling inspiration from ancient traditional materials like burlap and hemp, while creating with 100% cotton.
Custom repeat pattern artwork for Siesta Club hoodie and pants, reinterpreting camouflage through hand-drawn Australian coastal native elements to align with the brand’s relaxed, coastal identity.
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CAMPAIGN DIRECTION / PHOTOGRAPHY
The Indie Kids Summer campaign's goal was to break the mould of the traditional Summer shot that typically was a coastal theme on location.
Success Resources' goal was to target a younger demographic with "Success Lab".
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BRAND IDENTITY
When we began to unpack with the client what exactly it was that they wanted to represent and stand for, it was clear that an 'eco' looking brand with an appeal geared towards Australians was the direction they wanted to go down.
Repeat pattern design for 'Copo' Cafe's custom takeaway cups.
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BRAND IDENTITY & ART DIRECTION
Led the brand identity and art direction for Church, developing a stripped-back, grassroots visual language that focuses on the core essence of faith, community and simplicity.